The Apple tax

Both Android and Apple charge a yearly fee to get apps onto their respective stores. There is a big difference…

To get an Android app onto my own devices for testing, no problem. I can build and APK and get it onto the phone, then install it.

To do the same on iOS… you have to pay Apple’s developer fee.

I release a free app on either platform, I pay for it.

So where’s the incentive to release a free app for either platform?

Fill the app with adverts?